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Digital Signage Takes Wayfinding to the Next Level

Wayfinding in the airports has always been a necessity for guiding guests and travelers through the terminals. Whether they are trying to find a technology stop, looking for a place to eat, or pick up some last minute necessities, airports need to provide wayfinding that is as efficient as possible to guide travelers easily to their destinations. Digital signage offers a more comprehensive and detailed selection for wayfinding than traditional print maps. By using cutting edge technology, digital signage can efficiently and more clearly, direct guests to find their desired destinations.

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How Digital Signage Technology is Revolutionizing Mass Transit

Because of the immense regular daily traffic, the need for digital signage at each station has become essential both to assist and facilitate the use of mass transit while keeping riders informed.

According to the American Public Transportation Association’s APTA 2014 Ridership Report, Americans took 10.8 billion trips using public transportation that year, which the report cited as the “highest transit ridership in 58 years.”

Because of the immense regular daily traffic, the need for digital signage at each station has become essential both to assist and facilitate the use of mass transit while keeping riders informed. Where appropriate, it may benefit transit operators if their digital signage communication network has the capacity to be utilized for promotions as well as third-party advertising, the latter of which can generate revenue by displaying advertisements on the digital real estate of the kiosk. Ideally, the installation of touchscreen indoor kiosks in key locations at each station can help travelers by providing them with departure and arrival information, delay notifications, and any point-of-service, such as automated ticket purchasing. Networked kiosks can also be remotely programmed to display promotions from any retailer in the station or for the station itself, such as frequent rider programs.

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eMERGE 2016 Photo

Check Out eMERGE 2016 with Intermedia Touch

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